Syam Kumar is the Owner and Editor of WebMaster View. He is based in Cochin, Kerala, India. His interests include information design concepts, standards compliant web development and Linux.
Law firms spend tremendous amounts of money trying to attract new visitors to their websites. They know that new visitors equal new leads. New leads equal new clients. As firms spend more and more money with fewer results, they can sometimes feel like the process is a little random. Why are people coming to their sites and not turning into clients? The answer lies in the relationship between a law firm’s website and its conversion rate. As it turns out, conversion rate isn’t random at all. Good firms with sharp designs can expect higher conversion rates. Here’s how that plays out.
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