Social media has become all-important when we think about marketing our own website and our business. With so many options out there, it is important to understand your goals and the target audience of any social networking site. There is a lot of work to be done, and so you need to make what you do count. By Syam Kumar R
The thing with online marketing, there is so much that can be done, we must think about how much we can actually do, and what is right for us. There is a lot of research coming out that you can find online very easily, that will give you a range of data on each social networking site. It is important to look at this data and make the most out of the information that is available so you can maximise your social media and networking efforts. Here is a look at some of the issues.
Sure Facebook is the all time king of social media networking and marketing for your website. You also must look for the right demographic. It is easy to get lost and just start adding friends to get your numbers up. Research is all-important. Sites like LinkedIn are known as demographically the ‘richest’, while some other sites like Digg and Reddit, are preferred by men. These are just a few examples, but you can see that effort spent developing networks where the demographics that already suit your target, will make a lot more sense.
Online marketing is loaded with opportunity. You need to be asking yourself, what is my business actually getting out of this activity? Managing your work for the maximum amount of effort is extremely important. When it comes to knowing the value of your network, how will you know? You must look at ways to analyse the cost of the time and effort spent on your social media marketing, compare that with what results, and more importantly, try to critically understand the true value of your network. Numbers alone will not define that. You might only have a few followers or friends who actually have a large impact on what you are doing.
The best strategy to getting the most out of your social media marketing will come from being harsh about your target audience. You must clearly define the types of people you want following or being your friend. You will find that many social networks don’t actually fit your target audience once you have done this. Getting higher quality of the right target, will mean better results in the long run. There are those who argue that social networks are reaching their saturation point after a peak in interest around 2009. Spend any amount of time on many of the social networks and you will see they are loaded with clutter and self-promotion.
The essence of this issue is about sticking to your goals. Don’t jump on the bandwagon looking for high amounts of numbers. As always, good content and good interactivity will always reign supreme. A pragmatic, systematic and regular approach must be taken as you hold fast to your original guidelines. As you gain ground and momentum, your exponential growth and SEO will develop in the right direction. Choose not to do this, and you will have just created another useless network.