If you have started publishing content to increase back links to your website, then you are on the right track. But it doesn’t stop there! There are a few important steps that you need to take to ensure that the content that you publish goes viral… offering you the opportunity to exponentially increase your back links and the rankings of your website in one fell swoop.
Fill a need in your customers.
If you have taken the time to research your demographic to find out what keywords they are searching for to reach your website, then you should have enough information to find out the need in your customer group. You can then use this need to create content that offers your customers benefits or valuable information on behalf of your brand. If you are publishing content that is generic or similar to your competitors, then you will not be able to stand out in the eyes of your customers.
Stay on top of the latest trends.
If you are active in social media, you should be able to stay up-to-date with trends in your industry. If you are the first to write about and publish content related to the latest headlines in your niche, it will make your content more urgent and likely to be circulated.
Start a conversation.
Many people link to and share content online in order to start a conversation with their peers. You definitely want people to discuss your content and willingly pass it along to their friends and family online. Include open ended or thought-provoking questions in your blogs and articles to encourage your online followers to start a conversation about the content that you publish.
Teach something valuable.
Potential customers are going to be attracted to your content if you are giving them something of value for free. Try to think of what you can teach your customers in a blog, article, e-book, or webinar that they will then want to share with those in their social communities.
Try a viral call to action.
If you have a presence on Twitter, you can politely ask your followers to share your content. This approach will work wonders! Use this call to action to ask other Twitter users to share your content or encourage their followers to visit your website, thus dramatically increasing the influence of the content that you have published.
Not all content that you publish will go viral, but using the above tips will greatly increase the likelihood. Viral content will bring instant notoriety to your online business and dramatically increase your back links to improve your overall search engine rankings!