If you take the time to talk to several business owners in your industry, you might be surprised by how many misinformed or completely backward Internet marketing tactics they are using! When it comes to Internet marketing, it is important to be informed, stay up-to-date on the latest information, and use effective strategies to minimize mistakes that could hurt your traffic and search engine rankings.
Here are the top three BIG Internet marketing mistakes to avoid:
Not relying on keyword research to shape your Internet marketing campaign.
Keyword research should be the foundation for any Internet marketing strategy, such as PPC advertising, social media marketing, SEO, SEM, and blogging. Having a basic understanding of keyword research will shape your overall Internet marketing campaign. If you do not understand the keywords that customers are searching for to reach your website, then you are flying blind and don’t have a chance of beating your competition. It is important to identify highly targeted keywords that will bring serious traffic volume to your website. These targeted keywords can then be used within your search engine optimization campaign to naturally increase your rankings and improve your visibility.
Not using a clear call to action on your website.
Unfortunately, this mistake is much more common than you would think. Many business owners start out with keyword research but fall flat when it comes to encouraging a customer to purchase once they visit their website. It is essential to have an optimized landing page and a clear call to action on your website so that a visiting customer will understand when, how, and what to purchase. Remember, a customer isn’t going to go out of their way to find your products to purchase if they are not clearly available to them.
Not tracking where your customers are coming from.
Many online business owners attempt to track their traffic yet focus on the wrong metrics. In Internet marketing, it is important to determine exactly where your traffic is coming from based upon your keywords, e-mail campaigns, social media, or published content online. Once you determine which traffic sources are bringing steady traffic and why, you can further shape your Internet marketing strategy to reach interested customers where they are at. Instead of focusing on every aspect of your Internet marketing strategy, you can begin to put effort into the areas of your campaign that are generating results to increase your traffic and sales even further.