Increase Your CTR to Gain More Social Traffic to Your Site

Tips and strategies to increase the click-through rate and social traffic to your site.

There are a few common yet most overlooked strategies that can increase your CTR or click-through rate by almost double. This will, in turn, help you to drive more followers from your social media accounts to your site. Follow these CTR-boosting ad copy strategies if you have not started it using yet.

Keywords like 'now,' 'hurry,' 'sale,' and others are common and make an impact buy 'end' create the best impact and drive the better reaction. Therefore, use the word 'ed' in different variants.

Use a strong CTA

It is only a strong and compelling call to action or CTA that will increase website traffic and conversions. The CTA will encourage them to do something on the site, which is the other half of the battle of getting more social traffic to your site. If they do not perform the necessary action, then getting website traffic is almost meaningless. They should ideally:

Study shows that when an email has a call to action, it sees a 371% increase in clicks and an increase of 1617% in sales. On the other hand, a Facebook page with a call to action will see a 285% increase in click-through rate.

Therefore, focus on creating personalized CTA and use button and not links for it because, according to a HubSpot study, it will have a 202% better chance of a conversion.

Video is a useful accessory

When it comes to marketing, there is perhaps no better accessory than a video. Why do you think there are so many Instagram followers? This is simply because this is a video and photo-sharing app and creates a better impression than texts, even the best-written ones.

Therefore, consider using a video to impress your social audience by creating one following these steps:

Talk about you, your product, what you offer, and the benefits of using your product. You can use a model as well, if you can afford but keep the video short and concise.

Take help of SEO

Search engine optimization or SEO plays a significant role in website ranking as well as driving social traffic to your site. The best way to improve your SEO is by considering these three factors:

If you are not sure about it, there are lots of tools that will make your SEO efforts a lot easier and ensure higher traffic to your site and better conversion.

Create content for all social platforms

If you want to build your brand awareness and gain a lot of traffic to your site, you will need to make the best use of all the social network channels. That means you will need to create tailored content for each platform since ten requirements of each is different. This will:

Therefore, different content will help you to create a brand around a product that people want and will actually want to buy.

Increase the ROI

With better Conversion Rate Optimization, you will be able to increase the ROI through your existing traffic. CRO is as important as SEO and driving traffic to your site. This will benefit you in ways more than one, such as:

This ideally is an ongoing process that will allow you to move along with your dynamic visitors. You will know about their problems, thought processes, needs, and wants. This will help you to set your goals accordingly to offer them what they wish to have precisely.

All these tips and strategies will help you to increase the click-through rate and social traffic to your site. Therefore, go ahead with it.

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Author: Pete Campbell

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.

This entry was posted on Friday, January 3rd, 2020 at 2:27 am and modified by WebMaster View on Wednesday, January 8th, 2020 at 6:01 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.