You know that your online presence is an essential part of your customer base. When you release good content and remain active, users are more likely to buy your products and/or hire you for the services that you offer. As 2020 approaches, here are some of the strategies that you need to include in your digital marketing plan.
If social media is not a part of your digital marketing strategy, then you need to incorporate it right away. Social media networks like Twitter, Instagram, and Facebook allow you to check in with targeted consumers around the clock. You can reach out with viral posts that can be shared with their friends to help widen your network reach. You should be putting out content on your social media networks regularly to keep your business readily on the mind of your customers.
One of the biggest concerns you should have about engaging customers on your website is answering their questions. Many consumers who have a question about a product want to have an answer right away. Chatbots are the perfect solution as they can handle most of your consumer communication around the clock. This frees up your staff from dealing with many customer service issues.
Hype Up Your Video Content
If the popularity of YouTube has taught you anything, it should be that video content is what people desire. No longer do visitors want to read through pages of content to get answers to their questions. They’d rather watch a short video explaining the answer instead. Part of your digital marketing strategy going into 2020 should be to hype up the amount of video content you have online.
Incorporate Live Broadcasting
Speaking of video, users are loving live broadcasts from their favorite businesses. Platforms like Periscope allow you to easily connect with your target market in real-time. This is great news for businesses who can do broadcasts where they can answer questions about a product or even show how-to instructions on user questions. The possibilities are truly endless when it comes to live broadcasting.
Our population is out of the wave of trying to be like one another. It’s developed into an arena where people want to have things personalized for their own style and tastes. Your marketing strategy should cater to this need of the public. With personalized content, you can track your users on your website to see what information they’re most interested in. Then, you can display other content on your site that is relevant to what they are interested in.
Digital marketing is an arena that has so many potential outlets it can be hard to decide which ones will bring you the best bang for your buck. The above five are ones that we consider the most essential. If you don’t currently have these incorporated into your digital marketing plan, you need to get them there fast.