A business card is the first step in effectively establishing contacts for your new venture. That, alongside a successful marketing and social media strategy can carry your nascent business into the stratosphere. And, a stylish card that communicates the nature of your brand definitely doesn’t hurt.
There are plenty of online resources or software that can help you put together a professional-looking calling card. But, because there’s so many out there, it might seem rather overwhelming to choose the right option. Here are a few tips to help you find the right tool for you.
Room for Error
First rule of thumb when looking for a useful way to create business cards at home is to find a software that allows room for error. You never know what the final result will look like before you take a business card mockup to the printers and see how it looks for yourself. So, definitely find something that will help you create a complete mockup to try out different styles beforehand.
Be on the lookout for something that allows for plenty of room to express yourself. Don’t forget that a business card is essentially a branding tool; you want to be able to add a few bits of personalized flair so that potential clients get to know you and the service or product you’re selling. First impressions count, and the last thing you need to do is to flaunt a boring or less-than-flattering piece of paper that people will just absentmindedly toss in the trash.
Printing business cards in batches is much cheaper. You can probably print a couple of hundred for the same price you’d pay for two large cappuccinos. So, there’s no real reason why you should front a whole lot of money on effective software to create them. The market is filled with different options for the small business owner, and you’re bound to find something at a very doable price point.
Not to put too fine a point on it, but in addition to offering diverse design options, you also want a software that will offer a range of versatile templates for effectively displaying your contact information. The secret to a good business card is a simple yet sophisticated layout; nothing too garish or with a limited range of fonts.
Again, in the same way that business cards are convenient, the software to create them should also be easy to use. The point of doing the job at home and not outsourcing the labor is because you need to cut costs and limit the headache of working with others. But, if the software requires you to have a computer science degree in order to get what you want, then what’s the point? Look for a simple and streamlined process that will help you achieve your business goals without wanting to tear your hair out.
At the end of the day, the exchange of business cards is part and parcel of a decent introduction. Make sure that your card is as memorable as it can be, and hopefully you’ll be receiving some important calls before you know it.