Nowadays, every business should have an SEO strategy. Pretty much. The majority of companies have an online presence, and knowing how to stand out from the crowd is an excellent way to ensure your business is thriving. Since the competition is very tough regardless of the niche, your primary goal should be to figure out what your rivals are doing regarding SEO and try to be better.
Yes, creating a successful SEO strategy might sound complicated, but the truth is you will learn a lot about marketing and become a better researcher. And most importantly, you will help your business prosper and attract more potential clients to the website. So if you are wondering how to conquer your niche with the keyword analysis, keep reading the article.
Find your niche
Before you start planning how to dominate your niche, you need to find out what it is. You are aware of your business and what it does, but determining the right niche is crucial if you want to beat the competition. If you offer different products or services to your customers, it might be hard to zero in on a single niche. But you just cannot go super wide. As an example, if your business is primarily concerned with professional writing services, that is your niche. Your SEO strategy should be all about writing services and nothing else. Spreading yourself too thin will lead you nowhere, so play it smart, and determine a single niche you want to dominate.
Find out who are you competing against
There are a couple of steps you need to take before you start researching your competitors. First of all, analyze the past performance of your website and see if you can compete with the big names in your niche. If you did have a substantial number of visitors in the past, the chances are your website can be ranked. Secondly, find five to ten keywords you want to associate with your site. Take your time and write everything down, just to have a better overview.
And now you should start typing those keywords into the search engine. Top-ranked pages are your direct competitors, and the chances are the same names will be appearing in different keyword searches. Those are the companies that offer the same services as you, and you will be creating your SEO strategy to rank higher than them.
Don’t shy away from tools
There are many tools out there that will help you determine which keywords are worth using to rank up, and which ones to ignore. For instance, if your company is just starting out, it will be pretty challenging to beat larger businesses that have been around for years and have millions of customers. Google Keyword Planner can help you find the right keywords for your niche and plan a strategy that will work in the long run.
Use the best keywords
Selecting the best keywords to optimize for is probably an essential part of creating an SEO strategy. It will require more effort and information on your target audience because you are tailoring the content to help them find your website quicker. Step into their shoes and think about the terms they might type into a search engine.
Some keywords are overused and pretty generic, and you should stay away from them. Determine will it be challenging for you to rank up on a specific keyword. This means your ranking should go up because you will have fewer rivals. Your goal is to dominate a particular niche, so make sure that the keywords are related to it. Competitive keywords analysis includes finding out which keywords your competitors use often. Once you pinpoint them and you make a right choice for your own business, the number of visitors and shares on social media should spike up.
Dominating the local SEO can help you out with the ranking as well, so don’t ignore this part of your strategy. Creating local-themed content goes way beyond adding your address at the bottom of the webpage. You should create content that is directly targeting the local SEO. While the majority of online businesses and stores are unable to publish pages and pages of local content, you should casually drop a couple of keywords that will provide the search engines with enough clues to rank your business according to the location.
Have excellent content
Once you complete the keyword analysis, you need to invest your time in creating high-quality content. You cannot randomly list the keywords all over the page and expect that your audience will stay. The content should attract your customer base, and make them interested in your brand or business. So focus on creating content related to your niche, and make it enjoyable. And don’t forget to post as often as possible.
Another thing you need to remember is that the writing should sound natural. Yes, there will be keywords all over the texts, but incorporate them into the sentences correctly. Always remember that you are writing the content for your audience, so provide them with first-class articles, and they will undoubtedly come back. You should never write for the search engine.
A solid SEO strategy requires a lot of work, especially the keyword analysis. There are many steps you need to take to get a high ranking. But once you go through it and create a foolproof plan, you will very likely get to the very top of your niche and dominate it.