In a time when many business owners are obsessed with their own online marketing and social media marketing through the development of Apps, the story of a 14 year old boy who created one of the most popular Game Apps ever, highlights what is really important for users. By Syam Kumar R
Photo by Cyril Plapied
If you are thinking it may cost you thousands of dollars to make an application for your company or other social media marketing purposes, you could be very well mistaken. There are more ways than one to skin a cat. With the development of online applications that do all the coding for you, much like website builders, anyone who can use a program as complicated as MicroSoft Word can be developing their own application now.
Late in 2010, Apple approved Robert Nay’s App, Bubble Ball, a game he created with a free App that was downloaded from the internet. The game had over two million downloads in a matter of weeks and even topped the top download charts for some time. The young boy had absolutely no formal education in coding or any programming training. He used the software and created the App with a little trial and error, and a little creativity. The Application he used is called corona, which removes any need for coding skill and does all the work for you. It has a simple graphical interface that any user can use.
Google Apps have also released a number of simple Apps that replace the need for many other professionals. Google has a server App that allows you to create and manage your network and server. There is no need for an IT team to manage your server.
Many of us may be feeling extremely deflated to find out a 14 year old boy can create a Game App with such appeal. What is it that allows a young boy to create something that is so popular? Why can’t we come up with something like that?
One thing is for certain. He could come up with the App because he is a regular user of games and other Apps. It is only as a user, can you truly see how they work well, and what is missing. Many of us forget the need to be involved in something before we try to attempt to make something new.
Many of us in business get too involved in our own business and online marketing goals when we consider what an App will do for our company. Instead, we should be thinking about how a user can use it. This is often not the case, as we get too involved in our own business goals. This is often the case for many business and other professionals in all forms of marketing. We need to ask ourselves if we are delivering something of value to our potential clients, or are we making something that is to our own end. The best Apps don’t need any marketing at all because user-uptake will be self-driven. If an App has usability, then it will spread.
Before you get busy on the cost and how to build your mobile App, it is well worth becoming a regular user and immersing yourself in the world of Applications long before. You should know how they work, and you should know why you like a particular App. Good Apps deliver a real use for their users. An App branded in your company name that is an entertaining game may well have more marketing potential and delivery for your company than any other idea you have created. Stop selling, and start giving.