So you’ve got that stunning website up and running and content galore; the only problem is, no one is visiting the site. This issue is all too common for people just starting out their online presence journey. A big part of whether or not you get visitors to a site, no matter how gorgeous the site itself is, involves something called search engine optimization.
The following will explore why search engine optimization is so crucial for digital marketing. It’s a great idea to work with your marketing team when discussing potential applications of search engine optimization techniques.
What Is Search Engine Optimization?
Search engine optimization or SEO is a series of techniques and processes that make your content optimized for search engines. Search engines choose which sites to recommend and in what order based on a series of criteria. The goal of a search engine is to give people what they are searching for, and this means they want useful content that is deemed legitimate and related to the search that was entered. There are countless methods to boost your SEO, and not all will be perfectly suited to your company and aims. Take some time to research all the options available and determine which ones align with your brand and business goals.
Why Is This Important?
Where your site places in search engine rankings will determine whether or not your site appears on the first page of a Google search, the eighth page, or the fiftieth. It turns out that 92% of people don’t go to the second page of results. This means that if you don’t manage to get on that first page, the chances of someone organically finding your website are fairly slim.
How To Get Help
While there are a ton of do-it-yourself recipes for boosting SEO, hiring out is also a completely valid option. Because the search engine algorithms are always changing, you might not want to spend the time and energy to continually update your website to boost SEO.
Given the value of ranking in local searches, you might also want to seek out a local SEO and digital marketing company. Someone local will have a better understanding of the competition you face in the local market and what you can do to set yourself apart. Given how good these folks are at their jobs, it’s pretty easy to find them online. If, for example, your physical location is in Liverpool, you might want to search for SEO Agency Liverpool and it’s also a good idea to ask for an audit of your current situation so that the agency can make suggestions tailored to your work and aims.
The above explanation should have outlined why including SEO in your marketing strategy is so crucial. As touched on above, this isn’t a do it once, and it’s done sort of thing. SEO involves constantly readjusting to new competition, new algorithms, and new audience searching behaviors. Regular audits of your site’s analytics are a must if you want to continue to thrive in the future.