Blogging is a proven way to engage with an audience and to get more visitors to your site. While most think of blogging as a free-form process that allows the writer to pontificate on any topic, the truth is that most blogging is done with a purpose in mind. Given the relevance of SEO, it should come as no surprise that dedicated bloggers have started using SEO strategies. What few might understand, though, is that SEO tends to make blogging better.
Providing Motivation
One of the key SEO principles utilized in blogging is the requirement of regular updates. Visitors need a reason to come back to your site repeatedly, after all, and a regularly-updated blog is as good as any. Understanding that updating the blog is part of an SEO process can give many bloggers the motivation they need to keep writing.
Providing Structure
Good SEO also provides structure to blogs. It can be fun to experiment with form, but those blogs that are meant to drive engagement need to be readable. Understanding good SEO strategy requires bloggers to look at things like sentence structure and paragraph length so they can determine the type of content that will actually be read by visitors. This, in turn, can allow writers to hone their craft and to create much better content for their readers.
Upping Engagement
SEO also allows writers the chance to get focused on reader engagement. There’s a tendency among bloggers to forget that they’re actually writing for an audience. This isn’t always a bad thing, but it’s something that can make it harder to get repeat visitors. When bloggers become more concerned about engagement, they can take steps like working with a white label SEO reseller to really start boosting the visibility of their blogs.
Taking Advantage of the Format
Finally, SEO allows writers to remember that the platform on which they are writing is different than a journal or any form of traditional advertising media. Following rules and guidelines can be tough, but it also encourages bloggers to really start thinking about how they can make the most of their webspace. Whether this means recording videos, posting pictures, or making sure that their content can be shared, being pushed to take advantage of the online medium is a good thing.
Blogging and SEO go together quite naturally. Utilizing solid SEO strategies isn’t just a good way to bring more visitors to a blog—it’s a good way to improve blogs themselves. If you run a blog or are thinking of doing so, try to keep the principles of SEO in mind when you’re writing.
