Marketing is the driver and support system of any business. Without exposure, your business can quickly flop like a limp fish. No one wants that. So, outside of setting up your e-commerce site for success, you must also focus on marketing. There are tried and true tips to help launch your online retail business on the right foot. Let's get started, shall we?
Consider your content
According to MailMunch, e-commerce marketing must be a lot more subtle to attract savvy consumers.
This is where the “content is king” phrase can come into play. With the right content, you can lead your prospects and customers down your sales funnel without appearing too pushy. Content is a means of providing value– and in exchange– prospects and customers spend more time on your site.
So, from articles to white papers and even videos, relevant and high-quality content will certainly boost your traffic. But, it takes more than just a one-time effort. You need to publish good content on a continued basis for it to be successful. Consumers' preferences change all the time.
As a result, it's always a good idea to invest time, effort and resources into great content. In fact, 95 percent of businesses with unique content usually have high search rankings.
As with any other worthy efforts, you should make the mistake of trying to market your e-commerce site on your own. In fact, it's one of the biggest mistakes you can make. It's already a lot of work to try to get your site running, functioning well and customized to attract your target audience. On top of all that, you must also focus on e-commerce marketing.
Consequently, trying to do everything by yourself is a true act in futility. Of course, as the business owner, you will have to juggle various tasks as it is. But, to avoid rookie and even experienced mistakes, it's always best to hand over your promotions to a reputable marketing company.
You also have more time and room to focus on content experiments that will blow your mind. As a result, you can see an accurate ROI, receive detailed reports and can view trackable metrics.
Communication sits at the core of all e-commerce marketing. To enable a deal between your retail operation and your prospective buyer, you must communicate effectively. This starts from the moment a prospect is interested in what you have to sell to the minute they decide to make a purchase.
Nonetheless, to get them to the end of the sales funnel, communication must be informative and relevant to their needs. And, communication comes in the form of content, newsletters, the “about us” page, social media posts and more. In addition, your content must answer questions that customers and prospects will have.
As an e-commerce site, you are expected to be available 24/7. So, another critical form of communication is a 24/7 live chat option. According to this study, 63 percent of customers will return to a site that offers live chat. Keep this is mind: communication is the key to e-commerce marketing success.
Study your competition
If your competition is worth their salt, then they will continually try to eat your digital space for lunch. So, don't take your competition lightly. Instead, perform a SWOT analysis and figure out what keywords they use for SEO using a keyword tool. Do not ever steal their work but do see if they have any successes that you can emulate in your own way. Remember, if they're making money it means that customers are choosing their site over yours.
In terms of e-commerce marketing, you must get off your laurels and keep promoting your products with relevant and timely content. Only then can you reap the rewards of your efforts.