Can You Really Make 5 Figures a Month with Google’s Adsense Program?

Making a living through Adsense

If you are not familiar with the term adsense: it is a program offered by Google to webmasters who permit Google to display text or image advertisements on their website(s). Whenever a visitor clicks on one of those ads, the webmaster receives an income.

The adsense model has seeing many marketers earn 5, 6 and even 7 figure incomes a month. But there are also certain websites that struggle to break the $10 mark each month. Internet marketers have embraced different approaches to earning from the adsense program: some marketers profess that it is easier to earn a 5 figure income by building 50-100 niche sites and others follow a more conservative approach that is based on building 1-3 larger sites.

The truth is that both models work, but one is less sustainable than the other. The method that depends on a larger portfolio of sites is more risky and requires a larger workload to maintain. And the expenses are also proportionally higher than the latter model. But regardless of the model you choose to follow—I’m a supporter of the 2nd approach—you will have to embrace certain fundamental principles to reach the 5 figure mark.

Engage In Detailed Keyword Research

Before you develop a new site the first step which is the most integral is keyword research. Your initial research will determine your level of success as an adsense publisher. When engaging in research you should:

The keywords you choose should not be seasonal in nature as this will impact the consistency of your earnings. For instance: you wouldn’t want to target a keyword for “Halloween costumes” as it falls in the seasonal bracket.

Ensure Your Site Offers Value

Google’s main priority is offering their users a quality experience and the main factor of a quality experience is the nature of the content on a site. A site that publishes sub-standard content or regurgitated fluff will not offer value to the search engine user, and often a site like that will have a high “bounce rate”. A site with a high bounce rate is an indication to Google that the site isn’t offering the user any value. A current trend seems to indicate that sites with a greater bounce rate are being devalued and they are losing rank in the SERP’s.

By you providing quality content you will reduce your bounce rate, which will effectively create a situation where there is a greater chance of the user clicking an ad on your site, which will positively affect your adsense earnings.

The second reason why you will want to provide quality is based on the fact that Google will manually review your site when it reaches a certain daily income – usually $100 a day. And if the reviewer feels your content isn’t value-adding he/she will de-index your site. Seems unfair doesn’t it, but this occurrence is becoming more and more prevalent.

Diversify Your Traffic Sources

Greater traffic equates to a higher earning potential. For this very reason you should diversify your traffic sources. You should look to drive traffic to your site from social media platforms, blogs, bookmarking sites, and other traffic intensive platforms.

These principles are pivotal for you to reach the 5 figure mark and to also lower the risks involved when developing sites focused on adsense monetization. You should also add new content regularly to your site that targets profitable keywords and most importantly, you should practice consistent off-page SEO to enhance your sites ranking for each page.

Finally to answer the original question: it is certainly possible to earn a 5 figure income with adsense, but for you to reach that mark you will need to possess the knowledge, the determination and the will to succeed.

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Author: Neil Jones

This is a guest post by Neil Jones, who Specializes in launching ecommerce sites, he is currently plying his trade as head of marketing for eMobileScan. With 18 websites based all around Europe they are on course to be one of Europe’s largest online retailers of Industrial handheld computers like the Motorola MC9090 or Motorola MC75. Neil has been an online marketer for the past 6 years and in that time he has owned and run a range of sites all built around the ecommerce platform.

This entry was posted on Monday, April 18th, 2011 at 12:30 pm and modified by WebMaster View on Saturday, March 22nd, 2014 at 5:52 pm. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Comments : 2

  1. Hi! I liked your article very much. I am also running a website for past 1 year but it has no ads. I have been thinking of applying for adsense account. What I want to know is that do adsense people help you in selecting the right page or targeting the right keywords for ads? I am new in this biz and I am not even sure if my site will get approved by adsense. I currently have a traffic of 500 visitors daily, my site has all genuine and original content. Any help shall be useful.


    1. No, the AdSense team will not help you select right keywords or pages. But you will get customised messages from them with optimisation tips.

      Check too.


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