If you are not familiar with the term adsense: it is a program offered by Google to webmasters who permit Google to display text or image advertisements on their website(s). Whenever a visitor clicks on one of those ads, the webmaster receives an income.
The adsense model has seeing many marketers earn 5, 6 and even 7 figure incomes a month. But there are also certain websites that struggle to break the $10 mark each month. Internet marketers have embraced different approaches to earning from the adsense program: some marketers profess that it is easier to earn a 5 figure income by building 50-100 niche sites and others follow a more conservative approach that is based on building 1-3 larger sites.
The truth is that both models work, but one is less sustainable than the other. The method that depends on a larger portfolio of sites is more risky and requires a larger workload to maintain. And the expenses are also proportionally higher than the latter model. But regardless of the model you choose to follow—I’m a supporter of the 2nd approach—you will have to embrace certain fundamental principles to reach the 5 figure mark.
Engage In Detailed Keyword Research
Before you develop a new site the first step which is the most integral is keyword research. Your initial research will determine your level of success as an adsense publisher. When engaging in research you should:
- Target keywords that have a high Cost-Per-Click (CPC). The greater the CPC the more you can earn for each click generated.
- Ensure the keyword(s) you choose are not impossible to rank for in the search engine results. Targeting “longer-tail” keywords are easier to rank for and it is an approach that many internet marketers follow.
- Target keywords that have a high monthly search volume. A volume of 3000 or more is acceptable but the larger the volume the more traffic you can generate from the search engines.
The keywords you choose should not be seasonal in nature as this will impact the consistency of your earnings. For instance: you wouldn’t want to target a keyword for “Halloween costumes” as it falls in the seasonal bracket.
Ensure Your Site Offers Value
Google’s main priority is offering their users a quality experience and the main factor of a quality experience is the nature of the content on a site. A site that publishes sub-standard content or regurgitated fluff will not offer value to the search engine user, and often a site like that will have a high “bounce rate”. A site with a high bounce rate is an indication to Google that the site isn’t offering the user any value. A current trend seems to indicate that sites with a greater bounce rate are being devalued and they are losing rank in the SERP’s.
By you providing quality content you will reduce your bounce rate, which will effectively create a situation where there is a greater chance of the user clicking an ad on your site, which will positively affect your adsense earnings.
The second reason why you will want to provide quality is based on the fact that Google will manually review your site when it reaches a certain daily income – usually $100 a day. And if the reviewer feels your content isn’t value-adding he/she will de-index your site. Seems unfair doesn’t it, but this occurrence is becoming more and more prevalent.
Diversify Your Traffic Sources
Greater traffic equates to a higher earning potential. For this very reason you should diversify your traffic sources. You should look to drive traffic to your site from social media platforms, blogs, bookmarking sites, and other traffic intensive platforms.
These principles are pivotal for you to reach the 5 figure mark and to also lower the risks involved when developing sites focused on adsense monetization. You should also add new content regularly to your site that targets profitable keywords and most importantly, you should practice consistent off-page SEO to enhance your sites ranking for each page.
Finally to answer the original question: it is certainly possible to earn a 5 figure income with adsense, but for you to reach that mark you will need to possess the knowledge, the determination and the will to succeed.
Hi! I liked your article very much. I am also running a website for past 1 year but it has no ads. I have been thinking of applying for adsense account. What I want to know is that do adsense people help you in selecting the right page or targeting the right keywords for ads? I am new in this biz and I am not even sure if my site will get approved by adsense. I currently have a traffic of 500 visitors daily, my site has all genuine and original content. Any help shall be useful.
June 16, 2011 at 4:44 pm Manali
No, the AdSense team will not help you select right keywords or pages. But you will get customised messages from them with optimisation tips.
Check https://www.google.com/adsense/support/ too.
June 16, 2011 at 5:46 pm webmasterview