Six reasons why you have to start thinking of your LinkedIn profile as a marketing tool and not a resume. By Kristina Jaramillo
Recently I read a LinkedIn article for small business owners that stated, “You should think of your profile as an online resume.” I could not disagree more. And, when you are done reading this article, let me know what you think!
Now, while you think whether or not your LinkedIn profile should be regarded as a resume, let me ask you: When was the last time you read an interesting and intriguing resume?
Most resumes tend to be boring and bland. Now, how is this going to help you attract viewers and prospects? Simple, it can’t.
As a small business owner or a business development executive, you have to start thinking of your profile as a marketing tool and not a resume. Since you have to change your mindset about this, I have developed six distinct reasons why your profile should not look like a resume.
The goal of LinkedIn is to connect with people and build relationships. The only way you will connect with prospects is to personalize your profile. To do this you need to tell stories and share information that gives a better scope of:
Make viewers want to learn more about what you and your business can do for them. Be creative and use all the applications that LinkedIn provides you can show videos, presentations and documents.
Most resumes lack that human touch that LinkedIn can provide if used correctly. You need to make your profile interesting and enjoyable to read. You have to keep in mind that if you want others to read it, you should want to read it too. Here is an excerpt of my summary to give you an idea of what I mean.
With over 80 million professional members in over 200 countries, LinkedIn offers small business owners and internet marketer’s unlimited opportunities to build, and nourish profitable relationships online.
However, out of the 80+ million people on LinkedIn, only a FEW successful companies and internet marketers are using LinkedIn to its’ fullest profit-making potential.
Do you want to know some of my top secrets on how to get more business using LinkedIn? As a Social Media Expert (not a self-proclaimed expert, the New York Times called me that) who specializes in LinkedIn, I’ve uncovered… “14 Underground Secrets to Making Money And Taking Complete and Total Control Of Your Industry and Niche on LinkedIn”. Here I reveal mistakes that other LinkedIn experts are even making.
Your profile is a way to tell prospects what you and your business can do for them. Your LinkedIn profile allows you to show the different areas of your business and then lead prospects to the appropriate webpage to get even more information. The goal of a resume however, is to list accomplishments, achievements and jobs held. It simply lists your job descriptions, past and present. A resume does not mention the kind of person you are and why someone should connect with you. And, a resume doesn’t allow you to focus on the here and now and what you can provide your potential clients today like your LinkedIn profile should.
While it’s usually not a good idea to submit a resume that is more than 2 pages long, you don’t have that kind of restriction with an online profile. You can include more information, more details, more accomplishments, more strengths and more keywords. The more information you include the more credibility you will gain, the more connected to your prospects you will become. Once you gain their trust, it will become much easier to sell your products, services or even the idea of joint venture relationship.
Everything from yourself, your company to your products and services can be branded on your profile. For example, if you are the best at selling widgets, then make sure your profile clearly articulates that – and reinforce your brand throughout the profile. LinkedIn recently added some new sections that will further enhance your ability to sell yourself to potential clients. What resume will allow you to include postings about your publications, certifications or skills. Those sections usually get edited out due to space.
Now, do you think of your LinkedIn profile as your online resume?
Do you now realize the marketing potential LinkedIn gives you – if only you’d change your mindset?
Great! Now, I invite you to check out what other LinkedIn marketing mistakes you are making and opportunities you are missing. Grab my free special report at: www.GetLinkedInHelp.com