As the old adage goes, “You can have the best product in the world, but nobody will know about it without advertising.” This is especially true for your website as well. Just because you’ve launched your website on the internet doesn’t mean that everyone will come flocking to it. In fact, nobody will know it exists if you don’t get out there and promote it. Of course, you could spend lots of advertising dollars on promoting your website, but there are actually loads of ways to get the word out for free! If you’re ready to start promoting your website without spending a dime, read on!
Directories and Search Engines
One of the easiest and best ways to promote your website for free is to start submitting your site’s URL to search engines and directories. This won’t exactly be enough to secure traffic flow to your website, but it’s a great starting point to get you on the right track. Submit your site to search engines like Google, Yahoo!, Bing, and many more. Directories like Yahoo! and Magellan are also great starting points to submit to.
Use Your Signatures
One sure-fire way to get your website some attention is to create visually appealing signatures for your email account, forums and text message and add your site URL to them. This really comes in handing if you do a lot of communicating back and forth via a computer or cell phone.
Submit Your Site to Google Local Business
Have you ever searched for a local pizza shop online using Google? People use Google every day to find local businesses, and they could be discovering your site if it were registered for Google Local Business. One of the best parts about Google Local Business is that these search results are typically displayed above the rest of the normal search results. This is great if you’re trying to incorporate a little bit of SEO as well.
Promote Your Site with Blogging or Articles
You may have heard of other sites using blogs or articles to promote their sites. This is a great way to get the word out about your site, and you can also use them both for backlinks if the content appears on high ranking websites. Create articles or blog posts that concern your target demographic, and throw in a few links to your site!
Using Other Sites in Your Niche
Another tactic you could use for promoting your site for free is to get into the conversation on other websites that are in your niche. For example, if you are selling protein products, you could find websites dedicated to exercise and body-building to promote your products. You could comment on articles on the site, participate in the forums, and subtly promote your site while still adding to the conversation. This is great for building up your backlinks as well! However, be sure not to go overboard with promoting as some site owners and users might find this offensive. More people are accepting and receptive to advertising if it’s not as invasive.