Having a digital presence is already mandatory in every business these days. Most consumers prefer to do their transactions online, after all, it is significantly more convenient than having to line up for a queue in a physical store. However, embarking on a digital footprint can be quite challenging for both novice and well-established businesses. In order to stay on top of your game, your business web site must be appealing to your consumers to keep them engaged. Otherwise, it will be very easy for your target market to open a competitor’s page. Thus, here are some ways to improve your website design.
Optimized Page-loading Speed
Typically, you only have a span of five seconds to create a lasting first impression to the visitors of your site. Imagine if, in those five seconds, your page is still loading. There is a great possibility that a potential customer will just click the “x” mark on the upper right corner of the page and look into another site. Thus, it is essential to make sure that your entire web page is responsive.
Simplicity is the key to keeping your visitors engaged with your website. In retail and e-commerce specifically, a general rule of thumb is having three to four clicks from product selection to checkout and payment. Chances are, if your customer needs to go through the tedious process of filling out forms or selecting options in ten pages, they will just abandon your site and no longer push through with the purchase.
Almost all web pages nowadays have mobile counterparts and it is important that your web page is still responsive even when loaded through a mobile device. Google, the most popular search engine, even started penalizing sites that were not responsive, especially when loaded through mobile devices. This had a negative impact on the SEO techniques of various websites. This is the reason why it is essential to enlist the services of a reputable SEO agency so that your webpage will be up to date even with the fast-paced changes in technology. It goes without saying that a responsive design will help your site gain a higher position in SERPs or search engine results pages.
Use of White Spaces
A white space can either work as a margin for your website, or a break in between paragraphs. It doesn’t necessarily have to be white, it is just how web designers call blank spaces. Apart from a separation in between texts, blank spaces tend to increase the reader’s comprehension because it creates balance and content legibility.
Integrate Photos and Videos
Integrate photos and videos into your website and make sure that the overall layout doesn’t seem cluttered. Photos and videos tend to attract the attention of the site visitors more compared to a webpage that is full of text. There are even studies that show that people spend more time looking at the pictures on the web page, particularly in the “About Us” section.
For the online longevity of your business, bear in mind that a visually engaging website that will maintain your current clientele and even attract new ones. While it is not an easy feat, seamless website design is surely doable. Follow the tips above and be on your way to improving your website for the benefit of your business.