If you’re going to focus on SEO, you need to be prepared to devote a lot of time and energy to your SEO strategy. After all, moving up in the search engine rankings takes a lot of work.
That’s why so many people hire someone to do the SEO work for them. Especially when it comes to something like ecommerce SEO, business owners have more responsibilities than they can handle! Many ecommerce site owners simply don’t have the time to implement an SEO strategy.
In order to figure out if SEO outsourcing is for you, you have to look at the pros and cons:
Outsourcing saves you time
If you’re already swamped with inventory and budgets, you don’t have time to do SEO the right way. Building links and boosting your ranking takes constant work. By handing the job over to someone else, you don’t have to worry about squeezing SEO in with everything else.
Outsourcing means getting true professionals to do the work
With an SEO firm, there is no “learning on the fly”. These professionals know exactly what to do as soon as you call them. You don’t have to wait for them to learn SEO in order to see results. If you do the work yourself, you’ll have to take the time to learn about the ins and outs of SEO first.
Outsourcing can be expensive
There is usually a high price that comes along with hiring SEO professionals. Sure, there are plenty of cheap SEO companies out there, but, with most of them, you get what you pay for. If you really want to tap into someone else’s expertise, you’ll have to pay for it.
Outsourcing is cheaper than hiring a full-time employee
If you know that you don’t have the time to focus on SEO yourself, you could always hire a full-time employee to do the work for you. That way, it’s in their best interest to get you the very best results. However, with a salary and benefits, a full-time employee will cost you more than even the most expensive SEO firms.
Outsourcing doesn’t give you a chance to learn the ins and outs of SEO yourself
By doing your SEO work yourself, you’re forced to learn everything you can about SEO. That’s a skill that can really be helpful! But, if you outsource the work instead, you may never learn what SEO is all about.