Of all our senses, it is the sense of sight that we trust the most. We tend to believe what we see. Right from childhood, what we visualize creates impact on our brains. Can you imagine optimizing dreams for business on lines similar to the Hollywood movie Inception?
Yes, optimization using videos has already taken its rightful place in the social network, enjoying popularity with its millions of users. Exploiting the opportunities of video enable optimization is like the long awaited snowfall before the holiday season for the dipping businesses online.
We were first exposed to video-enabled entertainment in the form of television which took away our free time that we used to enjoy pursuing our hobbies. The reality shows and real life videos on YouTube have been a rage since the past decade or more. A lot of people have been smart enough to realize that videos are the way to go to achieve high ranks in the pages of search engine results.
Going door to door for informing individuals about your merchandise is now passé. Video SEO has become hot favorite among the young and the old alike. Laptops and smart phones have captured the world in a technology wave. The high definition television and 4G technology is the latest addition to hi-tech merchandise for head-to-head competition among the marketing pros.
Videos on the go make your search smoother. You just have to know about operating a web connected mobile or computer to find out all about the global products and lo, the job is done in matter of minutes. Now, visiting stores and looking at the yellow pages for items you need may be called old fashion.
Surveys have proved that more number of users would rather watch a video-based search result rather than reading testimonials, pages, comments and blogs. Video traffic can be the new means of optimization for many brands and websites. Interactive videos and searches have joined the bandwagon of keyword enabled search engine optimization.
More people prefer to watch news videos rather than read them online. There is a rise in the likeability of posts with videos. Health videos and cooking videos have already taken over the web market. Remember the advertisement displayed on the screen before your video gets loaded, well that is the place you need to showcase your products.
Kids learn their ABCs through computers and television, night time stories are played on the tablets or with audio visual means rather than the picture book form. The new generation is bound to expect more than just dull pages to find out about their interests and latest details of their favorite game online. Perhaps that is why YouTube is the most popular search site after Google.
It won’t be too long before audio-based search terms and keyword indexing forms a regular part of all web searches. You should not wait for bringing your company online through videos. You can use your regular webcam or get professional aid in enabling video optimization through the social media for promoting your products. Conquer the market of millions of users belonging to all age group and nations sitting at their computer screens browsing for a video through the internet right now.
Video marketing or going viral is quickly catching on over the internet. A video’s success is determined by the information it contains and how often it is passed along from person to person. Humorous videos and those that evoke strong emotions in viewers are the ones being talked about and viewed time and time again. Also, people are more likely to believe what they watch rather than read. How many people are willing to lie in a video testimonial compared to those who don’t always tell the truth in print?
March 18, 2011 at 7:30 am Ozio Media