For any entrepreneur or website owner out there, one of the major concerns is often how to increase traffic to their website. Well, you can’t blame them. The reason for starting a business or blog is to reach as many people as possible hoping that some of them will convert into paying customers and boost revenues and profits. For most businesses, being an established brand both offline and online is not an easy task. Even if you’re a successful brick-and-mortar business, you still need an online presence to push your brand to a wider audience out there and compete for the larger market share. So, below are effective methods to increase website traffic.
Implement good SEO strategies
You can’t mention web traffic without thinking about SEO, as it is the backbone of website traffic. You also want to engage in white hat SEO strategies so you don’t bend or break Google’s rules and risk being penalized. With a solid understanding of SEO, you can get impressive SEO results and boost traffic to your site. For effective SEO, check out St. Louis seo
Create great content
The importance of great content is hard to ignore. This is perhaps what your readers will be most interested in. People come to your blog or site to consume content and gain valuable insight from it. To keep them coming back, you have to create creative and engaging content. Take advantage of this and add share buttons to encourage your audience to share your posts.
Leverage the power of social media
Social media has become so powerful that it is impossible to conquer a larger market share online without having a strong presence online. Whether YouTube, Instagram, Facebook, Twitter, LinkedIn, Pinterest or all of them, you can take advantage of the influence of social media to market or publicize your business. If you can’t be active on all platforms, you can choose two to focus on.
Remember email marketing is not dead
Many people think this technique is dead and nobody uses it anymore. However, email marketing is very much alive and still very effective. It provides you with an opportunity to promote any offers you may be having, including discounts and coupons. Create a mailing list to send to your email subscribers to build a sales funnel. If done properly, this technique can increase your conversion rate and help you build a base of loyal, paying customers.
Add visuals to your content
While people come to your site to consume content and perhaps buy your products or services plain content can be boring. Creating high-quality infographics can keep visitors engaged and entertained. You may also consider adding images and videos to keep your visitors entertained.
Optimize your website for mobile
If you’re serious about driving web traffic to your site, ensure it is mobile-friendly. SEO tools like Google’s Page Insights Tool can help you check how friendly your mobile layout it and whether it conforms to set guidelines. Besides, many people these days surf the Internet using their mobile phones as opposed to previous years when personal computers were the sole tools used to access and use the Internet.
So, if you’re thinking about boosting traffic to your site, you might as well implement some or all of the methods highlighted here. Most of these are easy to implement but you may consider hiring an SEO expert so you can focus on your core business.