The latest Google search algorithm update blew away the dreams of improved ranking for Local Business and Organisation categories through review rich results. From now on, if your business is using “self-serving” reviews to display high user rating, then chances are you’re not going to see stars within your snippet. Along with the decision to quit following pages marked as “noindex, follow” if these pages remain on the website for too long, review rich results change is causing shifts in page ranking that represent an opportunity for some, while other brands see this update as a struggle to stay on top.
Whether you’re looking to snatch a chance to scale your ranking or you’re fighting to retrieve your position, you need SEO tools that provide a seamless and comprehensive implementation of required techniques. Here are a few of the top free SEO tools you can use to improve your Google ranking and make a firm base for 2020.