Online businesses have become increasingly competitive in recent years. The success of any online businesses is largely dependent on its domain name. Having quality products and a great web design will not matter if the domain name is not right.
You can either register a new domain name or purchase an already existing domain name. Besides being inexpensive, new domain names allow you to be unique. Though existing domain names are more expensive, they usually have a good ranking in search engines. However, you need to make sure that the domain name selected is related to your services or products.
The following are some great tips which will help you select a great domain name for your business.
Insert your company or brand name
A strong brand is essential for business success. Therefore, it is vital to have your company or brand name as part of your site’s domain name.
Use relevant keywords
You need to come up with a list of keywords which are relevant to your business. Including a few of these in your domain name will help you improve your ranking in search engines, thus making it easier for web users to find you. In addition, having keywords in your domain name will give people a hint of what they are likely to find in your site. This was the idea behind the name ‘Youlovecoupons.com’, the domain name for my blog which offers midphase coupons and ANhosting discounts.
Keep it simple
Many people are put off by long and complex URL’s. It is therefore important to keep your domain name short and simple. However, this is not easy, considering you would want to include your company or brand name. This means that you will have to be very creating to come up with an appropriate name. Avoid hyphens and numbers since people are likely to forget such characters when typing in your URL.
Go for .com domains
Domain names with a .com extension usually get more traffic from search engines compared to those which have other extensions. If you find that the preferred domain name with a .com extension is not available, you might opt to register the same name with a .biz or .net extension. This is not a wise decision since people might type in the name with a .com extension and end up at your competitor’s site. Therefore, before settling for a different extension, take time to think of other variations of the domain name that you could use.
Make it memorable
People should be able to remember your site’s domain name without struggling. If the name is difficult, you may end up losing a lot of business since people cannot find your site. Besides being short and simple, make sure your domain name stands out in a memorable and clear way.
By following these tips, you will greatly increase your chances of success in your online business. You need to remember that it will take dedication and time to achieve lasting success.