Why Every Business Should Have a Social Media Policy

Helpful tips for companies looking to institute a social media policy.

With the internet and social media being a prominent place to network with friends and family, share photos and happy moments as well as voicing complaints and sadness, it’s important for businesses to develop a social media policy to implement in their place of business. In doing so, companies can protect the reputation and credibility of their business while also being able to monitor the time employees spend on these outlets, increasing productivity at work.

What is a Social Media Policy?

A social media policy is a set of rules and guidelines that employees who create or contribute to blogs, wikis, social networks, virtual worlds or other social media outlets, should be expected to follow.

These guidelines should cover all social media platforms such as:

What Should a Social Media Policy Contain?

All social media policies should include criteria for personal and company use. The policy is necessary because everyone reflects and the image and perception of the company in which they work for. Some of the areas to be included would pertain to:

In order to effectively write a social media policy, take time to identify important areas of interest. Companies should define a clear voice and persona that represents that of the brand’s purpose and mission.

Or get RSS feed

Author: Dan Meyer

Dan Meyer is an Internet Marketing Consultant for ProspectMX, an SEO marketing firm. Learn more about ProspectMX's white label services for marketing agencies and web design firms at http://www.prospectmx.org/poweredby.

This entry was posted on Friday, June 10th, 2011 at 9:33 pm and modified by WebMaster View on Saturday, March 22nd, 2014 at 3:33 pm. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.