Use these tactics to effectively reach out to your audience and improve your existing SEO campaign By Bethany Ramos
For the many online business owners out there that already have a steady SEO strategy, congratulations. But it doesn’t stop there… It is essential to take your SEO campaign to the next level by increasing the visibility of your website through social media.
If you are using the venue of social media to promote and circulate your articles and web content, that is an excellent place to begin. Social media provides the perfect setting to create relationships with your followers, share your content, and encourage them to circulate it on your behalf. When this is done correctly, you can often reach many more demographics than you ever could on your own. BUT if your content is not currently search engine optimized, then you are missing out on significant back links to your website. It is important that the content that you circulate on social media contains anchor text linking back to your website appropriately, which will give you exponential links when this content is passed around and linked to via social media. Do you see how it works hand-in-hand?
One huge mistake that business owners make when it comes to SEO is that they often focus on filler content so that it will be recognized by Google and link back to their website. However, to take it to the next level, you must publish high-quality content via social media with links going back to your website. When the content that you provide online and through social media is valuable and attractive, it is more than likely that it will be passed around and circulated again and again. It will also be linked to by other social media users and bloggers so that the links going back to your website become even more valuable based on the content that you provide.
Social media and SEO once again work hand-in-hand. You can use your search engine optimization keyword research to find out what your customers are searching for online. You can then take this information and plug it into social media websites to find users interested in the same keywords or niche markets. Once you begin to reach out to social media users interested in your niche, it is highly likely that they will follow and interact with your brand online since they are your targeted demographic. Researching keywords is essential for search engine optimization, but you must then take those keywords to social media to find your interested audience and create relationships with them.
The truth is that when it comes to social media and search engine optimization, you can’t have one without the other. Use the above tactics to effectively reach out to your audience and improve your existing SEO campaign!