Using a mobile and/or online video application can provide a number of benefits for almost any business or organization that wants to create a strong web presence and engage with their audience in new ways, but what are the best ways to go about this? Service providers like VMIX provide all the tools to offer live streaming on mobile devices and straight through a website, but every client that comes to them has different needs and goals. Fortunately, the experts have spoken. Ian Quinn, the president of Products and Services at Lonick Internet Solutions, is one of those experts. He recently created a list of the best ways to put together a live streaming application that will meet your needs and help you accomplish your goals.
Get the Equipment Right:
If your budget allows, get the best equipment you can. The proper equipment will make a huge difference. Acquiring an external microphone (not a headset) is a good place to start, as well as a good quality camcorder and a webcam. And, obviously, you will need a computer system with software installed on it that can handle your video management needs.
It’s All in the Name:
If you’re going to put the time and money into streaming video on your site and/or through mobile applications, you might as well make the most of it and get your name out there. You can better accomplish this by appearing as a guest star on other live streams, such as a friend’s or business partner’s in a related industry. Just make sure you mention your own website so people can track you down on the Internet.
Keep It Interesting:
If you don’t stream videos about topics that are engaging and relevant, visitors won’t keep coming back and you might actually hurt your credibility.
Think Before You Put Yourself into a Video:
If you’re going to begin using a mobile or online video application, you may be thinking of being in the streaming video yourself. If you’re a natural public speaker, this could work in your favor, but if you struggle in front of audiences, it could be a disaster.
Use Chat Rooms Wisely:
If you’re going to use a chat room, make sure to put it in a good place and get it hosted properly, but if you don’t need it, don’t set one up in the first place. It will just take up space and look kind of sad if no one is using it.
Video Management is Key:
You need a good place to host your streaming videos, and a good team to host it for you.
Hopefully these tips will help you in your path to online marketing success via live video streaming. Whether you’re doing it online, through a mobile application or both, there are many right ways and wrong ways to stream live video. Make sure to think before you stream, be consistent and follow this guide, and you should be well on your way to a successful video marketing campaign.