The role of search engine optimization (SEO) has become more important in the field of law. Like all other online business ventures, law firms also need all the best possible leads and gain more clients. Thus, effectively applying SEO techniques can help law firms expand their reach to potential clients and land at the top search engine results. This is where SEO experts can significantly improve the current marketing strategies of law firm websites. We’ll discuss the top 3 ways an attorney SEO expert can give your law firm the edge over your competition.