You recognize famous brands immediately: Just Do It, Have It Your Way, Every Kiss Begins With K- anyone who’s been around the past decade knows just from those words that Nike, Burger King, and Kay Jewelers have developed these instantly recognizable taglines. Having a tagline that stands out and registers with your audience is just as important as having a smart logo and decent design. Taglines help you distinguish your brand from competitors and gives consumers a glimpse of who you are before they even step through the door. They can make the difference between and interested potential customers and lost cause. For medical businesses, taglines help your customers instantly recognize you as trustworthy, dependable and safe. It’s important to make sure your taglines are smart and witty but also caring. Follow our advice for the best ways to come up with a tagline for your medical office.