As one of the first impressions you have on your prospective customers, your website is vital to creating authority, providing information and interacting with clients and target audience members. Not only does your site require the information necessary to draw prospects, it also needs to keep their attention, which is not always an easy feat. From a savvy, attention-grabbing design, to important information, your website is an imperative tool for promoting your business. Follow these simple tips as you develop a streamlined, easy-to-use website that draws consumers and keeps their attention.