Thursday, June 23rd, 2011

Unusual Way to Create Better Brand Identity

You’re on a busy, metropolitan street. A street vendor holds up a purse, watch, or electronic device that looks like the real thing. The price is unbelievably good. The street vendor tells you that a local department store got a surplus of this item, and that he bought them wholesale, and he’s passing the savings on to you. You buy the item, get it home, and find out that it is a fake.