Monday, April 11th, 2011

How to Split test

Photo by Kate Andrews

It’s well documented throughout the web about the pitiful conversion rates we can expect our sites to achieve. It seems that anywhere between 1 and 2% is the norm for most websites. You’ll always find sites that boast of their amazing conversions. Maybe these are true, maybe not. But there are something that I do know for certain, if you want to increase sales you have 2 options : accept these rubbish conversion rates and try to bring more traffic to your site or you can try to do something about it.