Contrary to what most people think, social media marketing is only effective if you use engaging content, post often, and build strong relationships with your followers. You can’t simply post 1-2 posts a year and then wait around for a flood of visitors to visit your site. You won’t get instantly popular with infrequent and boring postings. Instead, you have to be willing to post often, interact with readers and build solid relationships with them. You have to spend time building trust, measuring your progress and then make improvements to your process. By doing this, you will succeed at social media marketing.