All social media platforms are not made equal. Based on the industry and type of business you are in, some social media platforms might be better equipped to help you grow than others. One business might thrive on Twitter and struggle to stay visible on Facebook. Another might be a hit on Instagram and a total failure on LinkedIn.
Choosing the right social networking platform is important, because it allows you to focus your time and resources on the platforms where your business proposition would prosper the most. The following are certain things you can do to determine which social media site makes the most sense for the branding of your business: