Monday, August 20th, 2012

Penguin is a Slap in the Face of Exact Name Domains

Exact name domains have long been a sure fire way to secure yourself a good position in Google. The idea is that you buy a URL that includes the keyphrase you want to target – so if you have a site selling flowers in Melbourne you might call it ‘buy-flowers-in-Melbourne’ and that would once have seen you hop right to the top of the heap.