You may depend on the Internet for instant, reliable information, but you’ve probably had more than one bad search experience. You’ve had a simple, common question that you are certain has been answered millions of times before, and for some reason, you can’t get the answer. You try the obvious keywords, but you keep coming up with useless websites. Google is changing its approach to generating search results by making improvements to its formula. The hope is for search engines to think like people and get the right connotations of each keyword.