In the world of search engine optimization, we all know that keywords and keyword phrases play an important role. They are considered to rank you webpages higher on search engines when a particular keyword or phrase is searched. It is no surprise that keyword research pretty much dominates the SEO industry. It requires less or no money and efforts except for incorporating the keywords into web content. But despite popular believe, SEO nowadays is more than just keywords. If you want to get the maximum results from search engine optimization, you need to consider other techniques as well than just keywords.