Businesses cannot be sustained without employing the best marketing tools and tactics. For each enterprise it is a race for a bigger chunk of customers, and the one with the most effective marketing campaign or program will benefit the most. Marketing tools change and evolve over time and each time a new tool or marketing avenue is discovered, it takes some time for it to be used universally. The same holds true for social media, which has unleashed a world of opportunity for social networking and businesses.