Web design isn't just about creating a visually appealing site. By Tom Koh
If you have a site or blog and you need to get more traffic to it, one of the issues that you will need to concentrate on is web design. When this concept is mentioned, what most people think about is making sure that the site is easy on the eyes. While aesthetic beauty is an important factor in deciding the kind of web design that you go for, it is by no means the only thing you should consider.
For your design to be as successful as possible, you need to actually get into the minds of your readers and give them something that will evoke a positive emotion in them. This means paying attention to every little detail, from the kind of font to the way that the site is laid out in order to do this. Some of the issues that you would need to consider in order to make this happen include:
You need to have an idea of what kinds of customers you serve in order to come up with web design that is going to appeal to them. One of the ways of getting this information is by going online and using one of the web analytics tools, such as Google analytics. This will give you all sorts of information such as where most of your customers visited first before coming to your site. When you collect information from the tools, you can use it to decide on how best to design the site.
You need to have a particular goal you are going to work to if you are to be successful. For instance, you could decide to use the design to draw some kind of emotion from the readers. With this in mind, it will be much easier for you to make decisions such as the kind of font, color and graphics to use to this effect. One aspect that has to be kept in mind when defining your goals is the first impression. You need to make sure that you design the site in such a manner that when a customer sees the site for the first time, they will automatically like it. This is very important, since you will only get one chance to make a first impression with any user.
If taking into consideration all the issues above turns out to be a labor-intensive process for you, you can always pay someone to do it for you. However, you need to be careful to use only the best in order to achieve the levels of success you are after. They often cost a bit more than ordinary web designers, but you can be sure that they will take into consideration all the issues above (and more) to ensure that you get more value for money.