Headline of your blog can make or break the success of your blog post. By Bethany Ramos
Photo by Peter Rukavina
Most businesses today are taking the time to blog regularly, and for good reason. Publishing regular web content will not only improve your search engine rankings for your website, but it will also provide your customers with valuable information to attract them to your brand.
However, bear in mind that the headline of your blog can make or break the success of your blog post. Your headline is supposed to attract your reader amidst a sea of competition. You want your blog headline to stand out on any webpage and within any search engine results to attract steady streams of traffic to your website!
Hit the heart of the matter right away, no matter what your blog topic may be. If you are clever or misleading, it may be difficult for your reader to understand what you are talking about. You want your blog or article headline to be clear, descriptive, and attractive to your reader, bottom line.
Depending upon the style of article or blog you are writing, using a news approach can be quite helpful. Something straightforward and simple like “My Compelling Interview with XXX” will immediately tell a reader what your article is about so that they can decide whether or not they will take the time to visit your blog.
Informational content is what makes the Internet go round. You yourself have probably searched online for “how to” style posts or tutorials on a number of subject matters. It is likely that your readers are searching for the same thing. By writing a series of How To posts on a variety of topics, you will give your readers valuable information that they are likely to click on to find out more about your business.
At times, it is helpful to use a blog title that commands attention. This style of post can start with “Don’t”, “Put”, or another authoritative action word. It is important that the first word of the title is a strong action verb that will demand attention from your reader.
A random number in a title has been proven to attract the eye of a reader. This type of list post is valuable to Internet readers since it will give important information in sequential steps that makes it easier to skim and read. Examples are “5 Ways to” or “10 Reasons Why”.
Remember, the magic is in the headline. Put extra effort into the blog and article headlines that you create, and the rest of the quality content will follow!