Learn how to optimize your geo-targeted website with these useful on page seo tactics and tips. By Ike
Before I give you these useful tips about on page SEO for your geo targeted website, let us first discuss what geo targeting is. geo targeting simply means ranking high for local searches for specific keywords that usually include location PLUS product or service. Example: “Canfield Hair Salon”. I assume you understand this and I also assume that you have already done the proper keyword research for your geo targeted keyword phrase and have built your site around that. Plus, you should have already registered your business with Google places.
What other SEO guys usually do is focus on a large scope of customers to promote their service or product. On the other hand, geo targeting focuses on a specific area. Got it? If you want the bots to find you more easily then I recommend you follow these on page SEO tips. They are as follows:
Modify your site architecture – as much as possible, have separate folders for each branch or area of information. This is done to organize your data and presentation.
Don’t forget to incorporate your zip code, city, and state in the page that you want to rank – these details are very important if you want to rank locally. In addition to that, keyword density and qualifiers are also taken into account by web spiders. Qualifiers, for those who don’t know them, add weight to your keywords. Examples are” company”, “expert”, “professional”, etc.
City name and state (abbreviation is acceptable as well) are very helpful when used in your description and title – when your pages are crawled, the bots take into account your title, body, and link within the article. A good example is “Washington Advertising Company – Serving Many People in Washington”. An example for the description is: “Are you from Washington? Are you looking for ways to boost your sales through advertising? Let Washington Advertising Company serve your needs and help you.” This same title can be applied to your H1 tag as well.
Add a hyperlink to your city and business name – for instance,
<a href="http://www.domainname.com/washington-advertising-company">Washington Advertising Company</a>. This is a great example of this technique as it hits two birds with one stone. You added your city and state while promoting your service and business. Aside from this strategy, you can also vary or interchange the words for your hyperlinks. For example, you can use Advertising Companies Washington, Washington Advertising Services, Advertising Services in Washington.
Use your city or state and the name of your business as your tag – for example: Washington, Washington Advertising, Washington Advertising Company, Washington Advertising Services, and Advertising Services Washington.
Make your content relevant to your category – by this, I mean that you only post your Washington contents to the Washington category. Articles for California should only be placed under the California folder. I think you already got the picture. When your readers see a post about California under the page domainname.com/Washington, they might think that the rest of the content on your website is not reliable. Please take note of this as this is important.
I hope that you can follow these tips to implement on page SEO geo targeting. Good luck!