We make good descriptive URIs just to get it converted to some random meaningless string. :(
Believe it: the humble hyperlink, thanks to pervasive URL shortening, can now be wielded as a weapon. The internet is the house that PageRank built, and it’s all predicated on hyperlinks. Once you start making every link your special flavor of “shortened” link, framing the target content — heck, maybe wrapping it in a few ads for good measure — you’ve completely turned that system on its head.
Read the full article: Url Shorteners: Destroying the Web Since 2002
Via Binny VA